OH HEY GIRL!

independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 1
independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 2

Let me start by saying a big thanks to my brother for taking these photos. They have come out so well for someone who doesn’t know their way around a DLSR. After a coffee and catch up at Foundation Coffee, which by the way if you are freelance and need a change of scenery I would highly recommend it, we took a wander around the Northern Quarter to shoot this look. Manchester city centre, especially the northern quarter has some amazing industrial backdrops. The buildings have a New York feel to them which really adds to these images.

This look is about slow fashion and investing in pieces that will stand the test of time, in both quality and style. Like pretty much anyone who has Instagram, I use it for the usual things posting and engaging but now I’m using it to shop as well. Instagram is an amazing space to find cool independent brands that I wouldn’t have come across if I wasn’t for the gram. That’s where I came across this top! After clicking through a few Instagram profiles I came across Oh Hey Girl’s feed and fell in love with their feed and this blouse. I was sold on the structured sleeves, the unique button detail and the overall shape of the garment. At £65 it is a little more than what I would normally pay for a blouse, but what I liked so much was the uniqueness of the design and that I’m supporting an independent brand! 

independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 3
independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 4

Now I do love the high street and I know I will never completely stop shopping for fast fashion. But the changes I’m starting to make are slowing the whole buying down. Instead of rushing out at every pay day, I’m researching what items I can add into my wardrobe that will see me through not just this season but other seasons to come. The massive ASOS hauls have never appealed to me, I find joy looking through independent stores or seeking out second hand designer pieces. I’m trying to make small changes with regards to shopping as a whole and with beauty products. 

independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 5
independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 6

Other Independent designers & brands

I know there is much more research I need to do on slow fashion and buying sustainable, as it’s something that needs to be addressed more by bloggers. Buying less, buying quality and loving items for longing like our parents did before fast fashion took over our high street. I’ve left links to some cool independent brands and designers that in this post.

Joey x

independent brands, instagram shopping, oh hey gilr, white blouse, joey taylor, northern magpie 7
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