A SMALL STEP IN THE RIGHT DIRECTION
It has been awhile since I last posted on here. I’ve actually been at a loss what to promote to you guys on the blog. I love fashion and how it makes you feel but after watching the Stacey Dooley documentary about fast fashion is ruining climates around the world, it made me stop and think what I want to feature on my blog. After looking through my wardrobe it really hit home how much I buy from the high street not knowing where or how it’s truly made. You really can’t hide from the destruction the fashion industry has done and is still doing to the world. As someone who works within fashion from a producer and consumer I want to do more to help the environment.
I’m not going to lie this was the first time I actually felt true guilt for the way I shop. It’s made me slow down my buying habits and start actively researching what impact the fashion industry has on the environment. I have only started to scratch the surface, starting with a major issue that really caught my focus is the manufacturing of jeans. Like most people, jeans are a staple in my wardrobe. A shocking statistic I found was that it takes up to 1800 gallons of water to grow enough cotton to produce just one pair of regular jeans, that’s ridiculous! And as denim is a massive part of my wardrobe this really hit home. I worked out I have used over 12,000 gallons of water to produce all the denim in my wardrobe. That is the equivalent of 120 days usage of water for an average person in the UK. Doing the math puts it all into perspective!
Another scary thought was that I only own one pair of second hand jeans, the rest of my collection have all been brought brand new from the high street. I really want to do the right thing and lead by example and start promoting other avenues of shopping.
From now on I will be promoting more sustainable shopping by showing you guys on my social media and on my blog the pieces I find in second hand stores hopefully encouraging you guys to hunt down gems in vintage stores, because I know how good it feels to find an item that’s right up your street and fits like a glove. Making shopping feel special again.
I am kicking things off with these vintage LEE jeans that were a steal at £24 from the Northern Quarter store COW. It was my first time in the store and I have to say I loved the lay out! They have organised the store perfectly, instead of having one rail full of one piece of clothing such as jeans. They have picked out 10 pairs and then put 10 leather jackets next them, then 10 cropped printed tees and so on. This makes vintage shopping more manageable for me.
I found the whole experience very rewarding finding a pair of jeans that fits me. I have to say I did size up 5 times, these Lee jeans are a 33 waist and were a 32 in the leg, until I had them altered to fit my leg. That’s the thing about vintage clothing you have to try them on, as your usual size might not always fit you. The key to vintage jeans is finding a pair that fits your waist, after that the length can easily be altered. In total including the alternations the jeans cost me £43, that is less than a full price pair of Topshop jeans.
I know for the moment I can not be 100% sustainable, instead I am implementing small changes within my shopping habits. I have always spoken about investing in quality fashion pieces that you can wear time and time again. Promoting the cost per wear for you guys, but now with the added value of looking after the environment.